Reach America Media is a leading expert in website design and marketing when it comes to best practices that actually drive results. With user-friendly aspects and a website builder that easily produces SEO-friendly and mobile optimized design, Reach America Media sets your business up to succeed online. Good website design is key to attracting and converting your customers.
Reach America Media offers various packages at competitive prices with endless features crafted for the success of your website. From lead generation to design and promotional tools, the customization options are endless.
If you need to establish a good presence online, or you simply need an upgrade from your current website, Reach America Media is ready to help.
Why Good Website Design Matters for Every Business
With the influx and demand of visual content, a good website is a must for every business. If your site is outdated or poorly designed with a random template and not much thought, chances are, your competitors will stand out. And nobody wants that!
These days consumers make the decision on whether or not to work with different businesses based on the look of their website. Following proper website design principles and best practices will ensure that your web presence is top of the line and stays top of mind!
Here are a few reasons why good website design matters for every business:
First Impressions Take the Cake
The first impression that a user gets from your website will determine if they become your customer or not. If they like what they see, chances are they will stick around and check out what you have to say. If they don’t, your bounce rate is probably not going to show you the data you like.
From the layout to the images, good web design is imperative in catching a visitors attention. Your website needs to have a strong main image, a cohesive branding and logo element, a straightforward navigation, good copy and important contact information displayed prominently.
Your website also needs to be mobile optimized so that when users visit from a mobile device, your website design is clean and easy to navigate. Reach America Media is an expert when it comes to mobile-optimized websites.
Your Website Design Voices Your Brand
The design and branding of your website should instantly portray your message and directly suggest what your business is all about. If your design is well organized and professional looking, a visitor can expect your business to be the same way.
The visuals need to speak to your target audience when it comes to color, selection of images, font styles, layout, and more. You don’t want your website to have a messy design because ultimately that will lead to lost trust by the visitor in what it is that you’re trying to convey.
Designing and optimizing your website for good marketing can be a tricky task. The Reach America Media website builder makes it easy to navigate with its user-friendly aspect and great support team.
Your well-designed website shares important information
Using data, Reach America Media optimized the best practices for displaying the most important information to your customers in ways that will get them to notice it. Information on your site should be organized in a proper way in order for the flow to run smoothly. Contact information, CTAs, supporting detail and visuals are all important aspects that need to be well-placed on your website.
Your website needs to be mobile optimized
You need to have a responsive design that is mobile optimized. With 50% of search traffic occurring on mobile devices, people need to be able to visit your website on their phone without running into any issues or blocks.
Using a website builder that allows you to easily sync the desktop and mobile display is imperative to the success of your website and overall traffic conversion. Reach America Media is a leading expert in mobile optimized website design.
Developing an SEO-friendly Website
Having an SEO-friendly website is imperative to driving traffic to your site. The search engines need to be able to crawl your page appropriately, with the goal of your website being ranked higher when people perform direct or related searches.
Your website needs to display content in a way that the search engines can understand. That means HTML is key when adding any content to your website. You also need to keep in mind that crawlable link structures matter, meaning that the flow of your site/navigation needs to do just that – flow. All of the pages on your site, especially the important ones, need to be reachable and connected in some way. Sound like a lot of confusing work? The Reach America Media website builder takes care of this for you.
The next aspect of an SEO-friendly website is the use of keywords and targeting tactics. You need to determine your top keywords and make sure they’re displayed in the titles, metadata, and text on your pages. It’s important to keep in mind that you will be penalized for keyword stuffing if you use the words too many times on one page. Use them in a natural flow and strategically place them.
There is also a method to where the keywords should be placed on your website pages. The Reach America Media website builder is optimized for SEO best practice and will guide you in the way of proper on-page optimization.
When developing an SEO-friendly website, there are so many additional technical aspects that need to be on point including URL structures, meta tags, title tags, rich snippets, and more. Let an expert help you navigate the best practices to ensure you’re setting everything up correctly.