Reach America Media is a leading expert in website design and marketing when it comes to best practices that actually drive results. With user-friendly aspects and a website builder that easily produces SEO-friendly and mobile optimized design, Reach America Media sets your business up to succeed online. Good website design is key to attracting and converting your customers.
Reach America Media offers various packages at competitive prices with endless features crafted for the success of your website. From lead generation to design and promotional tools, the customization options are endless.
If you need to establish a good presence online, or you simply need an upgrade from your current website, Reach America Media is ready to help.

Why Good Website Design Matters for Every Business

With the influx and demand of visual content, a good website is a must for every business. If your site is outdated or poorly designed with a random template and not much thought, chances are, your competitors will stand out. And nobody wants that!

These days consumers make the decision on whether or not to work with different businesses based on the look of their website. Following proper website design principles and best practices will ensure that your web presence is top of the line and stays top of mind!

First Impressions Take the Cake

The first impression that a user gets from your website will determine if they become your customer or not. If they like what they see, chances are they will stick around and check out what you have to say. If they don’t, your bounce rate is probably not going to show you the data you like.
From the layout to the images, good web design is imperative in catching a visitors attention. Your website needs to have a strong main image, a cohesive branding and logo element, a straightforward navigation, good copy and important contact information displayed prominently.
Your website also needs to be mobile optimized so that when users visit from a mobile device, your website design is clean and easy to navigate. Reach America Media is an expert when it comes to mobile-optimized websites.

Your Website Design Voices Your Brand

The design and branding of your website should instantly portray your message and directly suggest what your business is all about. If your design is well organized and professional looking, a visitor can expect your business to be the same way.
The visuals need to speak to your target audience when it comes to color, selection of images, font styles, layout, and more. You don’t want your website to have a messy design because ultimately that will lead to lost trust by the visitor in what it is that you’re trying to convey.
Designing and optimizing your website for good marketing can be a tricky task. The Reach America Media website builder makes it easy to navigate with its user-friendly aspect and great support team.

Your well-designed website shares important information

Using data, Reach America Media optimized the best practices for displaying the most important information to your customers in ways that will get them to notice it. Information on your site should be organized in a proper way in order for the flow to run smoothly. Contact information, CTAs, supporting detail and visuals are all important aspects that need to be well-placed on your website.

Your website needs to be mobile optimized

You need to have a responsive design that is mobile optimized. With 50% of search traffic occurring on mobile devices, people need to be able to visit your website on their phone without running into any issues or blocks.
Using a website builder that allows you to easily sync the desktop and mobile display is imperative to the success of your website and overall traffic conversion. Reach America Media is a leading expert in mobile optimized website design.

Developing an SEO-friendly Website

Having an SEO-friendly website is imperative to driving traffic to your site. The search engines need to be able to crawl your page appropriately, with the goal of your website being ranked higher when people perform direct or related searches. ​

Your website needs to display content in a way that the search engines can understand. That means HTML is key when adding any content to your website. You also need to keep in mind that crawlable link structures matter, meaning that the flow of your site/navigation needs to do just that – flow. All of the pages on your site, especially the important ones, need to be reachable and connected in some way. Sound like a lot of confusing work? The Reach America Media website builder takes care of this for you. ​

The next aspect of an SEO-friendly website is the use of keywords and targeting tactics. You need to determine your top keywords and make sure they’re displayed in the titles, metadata, and text on your pages. It’s important to keep in mind that you will be penalized for keyword stuffing if you use the words too many times on one page. Use them in a natural flow and strategically place them.
There is also a method to where the keywords should be placed on your website pages. The Reach America Media website builder is optimized for SEO best practice and will guide you in the way of proper on-page optimization. ​

When developing an SEO-friendly website, there are so many additional technical aspects that need to be on point including URL structures, meta tags, title tags, rich snippets, and more. Let an expert help you navigate the best practices to ensure you’re setting everything up correctly.


Reasons to Consider a User-focused, growth-driven site

In order to see the success you want when it comes to your website and marketing strategy, you need your site to be user-focused and build based on a growth-driven strategy. You need to focus on data, how your site is performing, and how users are interacting with your site in order to make decisions on updates, content additions, and more. You’ve heard the term UX right? This is what we’re talking about!

Here are a few reasons that you need to consider the end-user:

It’s cost efficient Typically when you’re working with a website builder that’s focused on your growth and your increase in ROI, you’ll pay a monthly fee based on the services you need, rather than a very large chunk. This way, your website will be continually optimized based on the decisions that you make based on data month over month. You’re not committing to a one-and-done website that may not even perform well when pulling user data.

It allows you to adapt to different audiences

As your company changes over the years, you may find that your audience slightly changes too. You need to be able to make updates to your website based on these changes that could occur in the future. By utilizing a growth-driven site, you are able to continually update and remain relevant based on even the smallest of changes.

You can update designs based on trends

Keep up with the trends when you use an easily changeable, user-focused website builder. By doing this, you can continually produce fresh new looks based on what your customers want to see.

Launch your website faster

Save time and money when you go with a website builder that’s user-focused and growth-driven. Launch your site in a matter of days in comparison to the months and months that paying a traditional agency or web developer would take. If your website takes longer to go live, you’re greatly missing out on tons of business.

Leave it to the designers

Let the support and design teams handle everything that has to do with the build. Building a website is so time-consuming, but using this method will keep you from doing all of the work.

See an increase in conversion rate

Growth-driven websites focus directly on the constant improvement of your website based on what your audience wants and needs. By focusing on your conversion rate, you’re making sure that your website is designed to retain visitors and funnel them into a conversion.

Measure results and make business decisions

Take the guesswork out of your website performance as you will have metrics that are easily trackable and will allow you to make decisions for your business based on the data. Easily determine what’s working and what’s not working.

Beat your competitors

The advantages of user-focused and growth-driven website design helps you to stay above the competition as you maintain and update your site month over month based on collected data. From design, to copy, to overall flow, you have the power to change anything on your website to better convert.

Advantages of Social Media Platforms in your Business Website

Connecting your website to your social media platforms is a good way to attract potential customers to your business and help you to grow your audience over time. Social media is like an extension of your website and your brand, so it’s important to fully optimize your social media profiles to display and voice your message well.

By utilizing the connection of social media platforms with your website, you’re improving search engine rankings as you’re establishing better brand authority. You can drive users both ways when it comes to social media and your website. You can either drive visitors from your social channels to your site with links in your bios and your posted content, or you can drive visitors from your website to your social media channels. Utilizing a proper strategy when integrating the two, both technically and visually is imperative to the success of connecting them in the first place. It’s important to only spend time utilizing the platforms that make sense for you based on where your audience is. The most important social media channel for most businesses on which to establish a strong presence is Facebook. Then, depending on what type of business you have and what content you are able to produce, you can make decisions on the others. Reach America Media is an expert in seamlessly integrating your website and social media channels based on best practices geared toward top performance and conversion.

Benefits of Mobile-Optimized Website

With constant changes occurring in the digital world and the fact that 50% of search traffic is now occurring on mobile devices, a mobile-optimized website is a must for every business owner. Your website needs to display correctly with easy navigation on all types of devices like phones, tablets, laptops, and more. In the near future, Google’s search rank algorithm is going to be focused on a mobile-first SEO approach. That means that your website needs to be ready for these changes.

Here are five benefits of having a mobile-optimized website:

Decreased bounce rate & increased time on your website It’s hard to keep the attention of your website traffic, especially on a mobile device. Your website needs to be easy to navigate on mobile devices and designed based on mobile best practices that are known to keep and convert customers.

Improved UX

That’s user-experience – basically Google’s main focus when crawling your website. Data shows that over 55% of mobile users have run into a block when visiting a website on a mobile device. Don’t be that business that loses customers because their site isn’t set up for any type of device.

Improved mobile SEO

Your website needs to be built based on HTML best practices with proper link building and SEO optimized content. The Reach America Media website builder is focused on mobile optimized SEO best practices.

Faster load speed

A well-optimized mobile website will load fast with no issues. Visitors coming from mobile devices don’t want to wait for your website to load and will bounce if it’s not optimized.

Competitive advantage

A lot of business owners have not set up their website to be mobile friendly. By doing this, you’re giving yourself a huge edge over the competition. When their sites don’t perform well on mobile, yours will be there to save the day.
Overall, with the changing landscape and consumer behavior, optimizing your website for mobile is one of the most important things you can do right now. Reach America Media is ready to help.

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Reach America Media is a Premier Marketing Agency Specializing in Social Media Marketing and Indoor Digital Billboard Advertising. Located in Florida

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835 East Park Ave. Suite C Tallahassee, FL 32301